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CAMBIA's 3D vision

Priorities in 3D

Decentralise:
CAMBIA encourages local solutions to be developed at the level of individual farms, ecosystems, societies and regions. Businesses and R&D activities that can cope with, and which can address and contribute to the extraordinary variability of agricultural production and consumption can only increase the robustness of the solutions that are created and the sustainability of the activities.

Democratise:
CAMBIA encourages broad-spectrum participation of farmers as active innovators with personal investments in the success of the innovations, and seeks to maximize input and commitment from local researchers and their infrastructures, whatever their limitations. Development of policies and technologies that are responsive to clear and real public needs and concerns, without being slave to whim and hype is a high priority.

Diversify:
CAMBIA considers the diversity of genetics, societies and environments as an opportunity, and we craft methods and encourage strategies that can make use of this diversity and maximize it. We also appreciate that a diversity of solutions must be provided rather than a prescriptive approach. Our clients must have the opportunity to choose from amongst several technological options, or indeed reject the technology.

Action in 3D

Design:
Our technologies, products and policies are created only after serious consideration of the context in which they must operate. For molecular technologies, this almost always involves sophistication in intellectual property matters, including analysis of the IP landscape and determining pathways for Freedom to Operate for the many small entities that we wish to aid, especially in the developing world. Elaboration of strategies to 'invent around' crucial bottlenecks, or to provide methods which can cater to completely new opportunities informs our research planning. A small private entity with a grand public-good ethos has a unique opportunity to embrace risk and new thinking in ways that most other public or private institutions cannot.

Develop:
We are creative inventors. Rather than a focus on serendipity-driven discovery research, we are hands-on scientists and IP professionals who create practical methods and technologies in our laboratories. This key link keeps us grounded in the realities of the tools that we develop and allows us a more profound understanding of their limitations and strengths. We are also grounded in the world of the users of our tools and keep the user's needs and constraints foremost in our process.

Deliver:
We consider ourselves as successful only when our technologies are incorporated into successful programs of innovation by our clients and friends. Increasingly, delivery of new technologies must involve provision of licenses for third parties to conduct work without infringing on the rights of others. CAMBIA respects intellectual property - its own and that of others - and strives to provide tools with as few constraints to operations as possible. Creative incentive schemes and licensing approaches further the adoption of our workproduct.